#campaign-design #print-design #editorial-design #illustration #information-design #research

educational initiative

The topic: For my bachelor's thesis, I wanted to choose a personal subject that wasn't bound to my course of study only. That's why I chose the controversial behavioral trait dysfunctional perfectionism, which I experienced growing up and during my entire studies. In the end, I displayed my research as a campaign to educate people about it - on the analog hand as a poster series, on the digital other as an informative, practical website.

The result: In four stories from fictional people, different types, areas, causes, consequences, and solutions are portrayed - the combining elements being illustrations that show the described situations. The website further dives into each scenario by telling the stories that can be read or listened to, conveying the knowledge in quizzes that are resolved in two-layered infographics, and providing practical exercises - both in web and PDF format.