What is it about? Divided into 5 principles, HUGO employees are trained to strive for more: building long-lasting relationships, cultivating emotional connections, and becoming irresistible.
How did I convey this approach in design? By staging the HUGO imagery in a way that maximizes the brand's values: being bold, confident, and dynamic - using movement whenever appropriate, connecting interface elements to one another, and combining color, text, images, and motion.
Keep in mind: Always trying to make the most out of a project, I didn't limit myself to realizing the commissioned conversion of HUGO BOSS interfaces to HUGO-only styles, but used the budget to come up with new interaction expansions, pitching them to and working them out with the dev team.