What happened here? The head of business development entrusted me with developing an approach for successful LinkedIn acquisition, combining my skills in project management, research, conception, and creative realization. I established a business plan, supporting data, and designed content suggestions, broken down into thirteen PPT slides.
What did this look like? The research resulted in infographics regarding platform comparisons, goal definition, benchmark analysis, market positioning gaps and media, using brand stories and tables. The project management part resulted in KPI prognostics, an editorial plan, and estimated expenses. Finally, the design showed not only in the layout and infographics but also in templates and fully styled posts.
Fun fact: This elaboration was the first presentation I worked out and held in front of the company's management, which really boosted my self-confidence when speaking in front of an audience - practice makes progress.
What was the approach? To unify retrospectives with clients at project completions. Up to this point, every PM conducted client retros their own way without common ground. The way to change this was a Miro board: it provides an agenda, dives in with an icebreaker, passes the customer survey, uses the main part for the project evaluation, and closes with key actions.
What did that look like? To achieve the digital whiteboard's typical combination of free navigation while offering structure, I placed the main part in the middle and the other parts around it - order being provided by connecting lines, with further visual loosening by decorative elements.
Worth mentioning: one of my roles apart from client projects was being the Miro contact person - on organisational, technical as well as creative topics.